The Swedish luxury skincare brand OM-SE uses only natural ingredients that have been selected for their high quality and contribution to skin improvement. All ingredients are plant-based, organically grown, and highly effective. Additives, fillers, emulsifiers, texturizers, colors, and perfumes are completely omitted. The debut collection consists of four products, with daily facial care in three steps that can be flexibly personalized. The products, which can be used by both women and men, are produced in Sweden in small batches to avoid overproduction and ensure maximum freshness and efficacy. OM-SE was founded by Jenny and Jacob Huurinainen. The products have been available in Sweden since October 2020, and OM-SE launched on the German market in March 2021.