360° Holistic Strategies

We approach our client work strategically. Our comprehensive strategies include brand messaging and positioning concepts, as well as consulting and support from our experienced experts.

Brand Journalism

Schaffelhuber Communications communicates your brand in an innovative way, reaching your target audience in an exclusive yet authentic and emotional setting. Schaffelhuber Communications supports you in building a positive brand image and increasing your brand awareness with tailor-made concepts.

Celebrity & Cross-Marketing

Schaffelhuber Communications increases your brand awareness by collaborating with attractive brand ambassadors and target-group-affine companies in the high-end sector, or by presenting your brand in the company of VIPs, opinion leaders, and communicators.

Social Media & Digital Relations

We analyze, evaluate, and improve your digital presence across social media, influencer marketing, and other online areas. Schaffelhuber Communications supports you in building and expanding your digital presence.

Brand Launches & Hotel Pre-Openings

Brand launches and hotel pre-openings are exciting! They require detailed planning and attention to detail. From well-thought-out media messages to organizing press trips, Schaffelhuber Communications is by your side.

Travel Industry Relations

Whether it's ITB Berlin or a niche-oriented travel trade show, Schaffelhuber Communications supports you with media relations, travel trade shows, award submissions, and much more.
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Travel Industry Relations

  • Collaboration with Trade Media
  • Trade show support
  • Contacting travel partners
  • Sponsorship Negotiations
  • Participation in Awards
  • Participation in industry events, conferences, and training workshops
  • Recommendations from tour operators

Brand Launches & Hotel Pre-Openings

  • News Announcements
  • Positioning and press release
  • Launch Events and Media Roadshows
  • Profile Stories
  • Media training
  • Exclusive media placements
  • inaugural press trips
  • Whisper campaigns
  • Social media setup

Social Media & Digital Relations

  • Strategic Digital Planning for PR Campaigns and Cross-Channel Marketing
  • Instagram, Facebook, YouTube, etc.
  • Social Media Consulting
  • Influencer Marketing
  • Blogger Outreach
  • Content strategy planning
  • Content Creation
  • Online editorial work
  • Website Development

Celebrity & Cross-Marketing

  • Benchmark Analysis
  • Celebrity Marketing Campaigns with Suitable Brand Ambassadors
  • Organization of Marketing Events
  • Cross-marketing campaigns with suitable luxury brands
  • Presentation and promotion at top-tier charities and events

Brand Journalism

  • Brand PR
  • Product PR
  • Corporate Public Relations
  • Personality PR
  • Event PR
  • Developing an individual PR strategy
  • Creating a Basic Press Kit
  • Communicating the elaborated unique selling propositions
  • Press Release Creation and Distribution
  • Media support and trade show presentations
  • Creative Storytelling
  • Organization of press trips (individual and group press trips)
  • Initiating Barter Cooperations
  • Media calls and media meetings with journalists
  • Organization and execution of media events (press conferences, media lunches, media dinners, etc.)
  • Organization of photo shoots, including in the field of fashion and beauty
  • Support with Award Applications
  • Developing a Social Media PR Strategy
  • Performance Evaluation: Clipping Analysis and Reporting

360° Holistic Strategies

  • Strategic Communications Consulting
  • Development of brand messages, positioning, and PR ideas
  • Fully Integrated Multimedia Campaigns
  • Building Networks and Partnerships
  • Reporting and Evaluation