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360° Holistic Strategies

We approach our client work from a strategic point of view. Our holistic strategies include brand messaging and positioning alongside senior-level expert consulting.

  • Strategic communications consulting
  • Development of brand messaging, positioning, and PR tactics
  • Fully integrated multi-media campaigns
  • Setting up networks and partnerships
  • Reporting and evaluation

Brand Journalism

Schaffelhuber Communications positions your brand in an innovative way to reach your target audience in an exclusive, but authentic and emotional context. Schaffelhuber Communications will help you build a positive brand image and increase your visibility with customized concepts.

  • Brand PR
  • Product PR
  • Corporate PR
  • PersonalityPR
  • Event PR
  • Communication of the elaborated clients’ USPs
  • Creation and mailing of individual press releases
  • Creative Storytelling
  • Development of a tailor-made PR strategy
  • Organization of press trips (individual or group press trips
  • Initiation of barter cooperation
  • Media calls and media appointments with key journalists
  • Organization and realization of media events (press conferences, media lunches, media dinners etc
  • Organization of photo shootings in the beauty and fashion segment
  • Support regarding award applications

Celebrity & Cross-Marketing

Schaffelhuber Communications enhances your public brand awareness by collaboration with famous brand ambassadors, target group-related high-end companies or by presentation of your brand within a network of affluent customers, opinion-leaders and decision-makers as well as other appropriate communicators.

  • Celebrity-marketing campaigns with appropriate brand ambassadors
  • Benchmark analysis
  • Cross-marketing campaigns with luxury brands
  • Organization of marketing events
  • Presentation and promotion on high-class charities and events

Social Media & Digital Relations

We analyze, evaluate, and improve your digital presence via social media, influencer marketing and other tactics in the online realm. Schaffelhuber Communications will help you build and enhance your digital presence.

  • Strategic digital planning for PR campaigns and cross-channel marketing
  • Instagram, Facebook, YouTube, etc.
  • Social media consulting
  • Influencer marketing
  • Blogger outreach and engagement
  • Content strategy planning
  • Content creation
  • Online editorial
  • Website development

Brand Launches & Hotel Pre-Openings

Brand launches and hotel pre-openings are extremely exciting! They require detailed planning and attention to detail every step of the way. From curating media messages to hosting press trips, Schaffelhuber Communications will be by your side.

  • News announcements
  • Positioning and media messaging
  • Launch events and media road shows
  • Profile stories
  • Media training
  • Exclusive media placements
  • Inaugural press trips
  • Whisper campaigns
  • Social media set-up

Travel Industry Relations

Whether it’s ITB Berlin or a more niche travel trade show, Schaffelhuber Communications can help with media outreach, travel show support, award participation, and much more.

  • Trade media outreach
  • Trade show support
  • Liaison with tourist boards and travel partners
  • Sponsorship negotiations
  • Award participation
  • Participation at industry events, conferences, and training workshops
  • Tour operator recommendations