Jochen Zeitz

Owner of Segera Retreat in Kenya

Jochen Zeitz is the Chairman, President & CEO of Harley-Davidson. Previously, Zeitz served 18 years as CEO at PUMA, which he brought from near-bankruptcy to a top three global brand. Here he conceived the ‘Environmental Profit and Loss’ measure that applies monetary values to impacts across a business’s supply chain, positioning PUMA at the forefront of the new paradigm of corporate social and environmental sustainability. Since then, he has become one of the world’s foremost sustainability leaders. As Co-Founder of The B Team and Zeitz MOCAA, Owner of Segera Conservancy, Founder of the ZEITZ foundation and The Long Run, Zeitz supports sustainable solutions that balance Conservation, Community, Culture and Commerce (4Cs). Zeitz also serves on the Board of KWS and Cranemere, he has co-written two books and amongst other accolades, he has been awarded the Cross of Merit of the Federal Republic of Germany.